Realtor marketing

Real Estate Marketing,: Are You Making This Marketing Mistake? ?
In the workshop, Cracking the Marketing Code, the most important lesson a realtor marketing training can take from the workshop is how powerful a USP (Unique Selling Proposition) is.
At the risk of repeating myself, to much, and boring you, the USP is CRITICAL to your business. It can position you in the community and can take you to the next level of success.
Realtor marketing training without a USP is nothing more then throwing your money at a dozen ideas hoping something sticks and you get more business. If you have identified your USP you will find that business increases and it works very very well.
A UPS brands you and or your organization in a way that makes you instantly identifiable whenevery people see the brand. When people see the brand it should motivate them to think of you as the expert. This is the critical concept of realtor marketing training .
Can you think of a company with a strong USP? Take a minute.......any idea?
Here is a hint...think of Pizza....Dominoes Pizza
Do you think when they started Dominoes Pizza that the owners thought they were the only Pizza business around? Heck no, there were lots of them. Have you ever looked up Pizza in the local phone directory, or on-line? Did you notice that off all the eating establishments listed Pizza is the only one that has been given it's own section? There is a reason for that. There are so many of them!
Yet by using the USP "HOT FRESH PIZZA DELIVERED IN THRITY MINUTES OR IT'S FREE." They are now the leader in the business. dallas realtor
This is a mistake that almost all realtor marketing training agents are making. They do not have a USP. They don't know what makes them any different from the thousands of other agents in their area.
{And here is why that is a problem for you as a real estate marketing agent. I am the consumer. I know there are a gazillion Real Estate Agents out there (over 8,500 just in the Portland, Oregon Area) and over two million in the US, who has a USP that will I will recognize? How am I going to be able to tell one agent from the other 8,500 agents competing for my business in Portland? Who am I going to choose?|So, as the one responsible for your realtor marketing training, do you have a USP?|If you would like more information on how to identify and market your USP go to Cracking the Marketing Code. |Why is this a big problem for you, the real estate marketing agent? Let's pretend that I am interested in buying a home and I have specific requirement. When I open the phone book I see page after page of agents listed (In Portland Oregon alone, the last time I looked, there were over 8,000 licensed agents in town. In the USA there are well over two million). How am I going to chose who to call? What about your USP tells me that you are the agent I should contact?